Pitch Task - Synergy (Gunes)

 An example of synergy is by DAFT PUNK. They have used costume in there album cover to link it with the album teaser and music video.

Example no.1-Costume:

In our music video an example of synergy would be the white cap. This piece of costume will be with the artist throughout the video. It is first shown to the audience when the performer/ artist is first shown. This is because we want to make it clear that it is the artists signature. We thought the cap will be a good idea because we've seen this in many other music videos including the original artist and the music video. It is also something basic therefore the audience can remember easily. 

Example no.2-colour theme:

We chose the colour theme to be black and white as our second example. This is because we will have many black and white effects, the performer will be wearing black and white in all shots. Also the original video is in black and white.