Filming Day 1 (Gunes, Sureyya)

Filming Day 1

We started filming on the Barbican Highwalk which is one of our base tracks.  We then moved onto filming near Moorgate Station on the other side of Barbican.  We are going to refilm these shots again with a tripod as some of the shots are shaky due to us only having a fig rig, such as the ones of the performer on the highwalk.  

We changed the costume slightly, instead of the white crop top we have used a white long sleeved top because the weather is getting colder.  We still kept the main prop which is the hat, but we also added the phone as well as we thought it would fit in.  The performer will also be chewing gum because it gives a sense of attitude. 

Evidence of filming:

Pitch - Feedback (Sureyya)

Pitch Feedback

What went well:

• Clear and detailed pitch
• Liked the brand image
• Range of software used to present the work
• Good use of synergy
• Costume ideas
• Our ideas link with the original music video
• Good target audience and how we are going to make our target audience happy
• Good locations

What could of been better:

• Complete animatic
• Make the pitch longer
• When presenting don't read off the board
• Wider audience wasn't mentioned 
• Research more into the genre grime
• More detail on locations

Questions people asked:

1) Do you have permission for the Laundrette? - Yes

2) Explain why Laundrette is needed - It is needed because we got the idea from Trapper of the year by Nines and our artist mentions money so we thought it would be a good way to show money as we mentioned in our pitch already.

3)Who will be singing in the music video? - Sureyya.

4)Will you be using After Effects? - As we mentioned in the pitch already, yes we will be using After Effects to slow down the video when the performer says "Madting" and have them words come up on the screen as she is saying it as we are illustrating the lyrics.

       

YouGov audience profile

Laura Mulvey 'Male Gaze'

Function of a music video

Carol Vernallis Research

Andrew Goodwins Reasearch

Letter for Copyright Clearance (Sureyya)

Copyright Clearence

Pitch Task - Social Media (Denada)

I have made are artist a Instagram account so they can keep up to date with all new grime news and also promote are video on the page. We will be posting filming stages on Instagram so people can start seeing the process and hopefully promote it. I have followed multiple grime artists so they can hopefully check out are page and their followers can also see are page. Social media is the best way to promote something now a days and it is also free so it is a vital element of the whole process. We will be updating regularly keeping people up to date.

Pitch Task - Risk Assessment (Denada)

Pitch Task - Production Schedule (Gunes)

Production Schedule 

October Half Term:

Pitch Task - Animatic (Sureyya)

Pitch Task - Storyboard and shot list (Gunes)

SHOT LIST:

STORY BOARD:

1.

2.

 

 

Pitch Task - Industry (Sureyya)

Industry 

Pitch Task - Post Production (Sureyya)

Post Production 

Pitch Task - Synergy (Gunes)

 An example of synergy is by DAFT PUNK. They have used costume in there album cover to link it with the album teaser and music video.

Example no.1-Costume:

In our music video an example of synergy would be the white cap. This piece of costume will be with the artist throughout the video. It is first shown to the audience when the performer/ artist is first shown. This is because we want to make it clear that it is the artists signature. We thought the cap will be a good idea because we've seen this in many other music videos including the original artist and the music video. It is also something basic therefore the audience can remember easily. 

Example no.2-colour theme:

We chose the colour theme to be black and white as our second example. This is because we will have many black and white effects, the performer will be wearing black and white in all shots. Also the original video is in black and white.

Pitch Task - Costume (Gunes)

COSTUME

Costumes are key features that artists use to represent themselves. An example is Rihanna. She uses her costume and body to attract her audience. Our representation has come from other grime artist we have looked at. for example Nadia rose, her costumes are generally simple and casual which embodies the genre. This is what we also want to do. Another example is Paigey Cakey. She also has the same clothing type as Nadia and Lady Leshurr.


Our costume ideas:
1. white shoes
2. black jacket
3. white crop top
4.white cap: signature of the artist.
5. Black jeans

We have chosen these costumes because we thought it would best suit our artist as stated above.   Also considering the genre it would fit in entirely.( costume will be stereotypical for genre) Although we have only picked out one costume there will be differences within shots. For example the performer will wear the black jacket when singing the chorus and have a simple white shirt and cap at locations one and two. This idea was formed on the influence of other music videos as it represents youth and London living. Which our central idea is based on, therefore thought evolving around that idea will make sense in the music video.

Examples of costumes in music videos:

In relation to synergy for having black and white effects the clothing will also be the same. The artist will only be dressed in black and white throughout the video. In connection with the overall colour theme. This includes the signature white cape, black jacket and jeans.

Pitch Task - Setting and Location (Sureyya)

Setting and Location:

Main locations:

• Barbican
• Balcony on one of the Barbican Towers
• Laundrette 

Barbican:

We have chosen to film in Barbican as it is a nice area to film in and we think it will fit in with the genre of the song (grime) as other grime artists such as Skepta have filmed here and made it look good.  

              

Barbican Balcony:

We have chosen to film on a balcony from a tower in Barbican because we want to show that the artist we have chosen is British so we decided to have the view of London in the background when she is singing.

Laundrette:

Pitch Task - Audience 2 (Denada)

Pitch Task - Audience 1 (Denada)

Pitch Task - Idea (Gunes)

Pitch Task - Brand Image (Denada)

Pitch Task - Song Choice (Sureyya)

Song Choice

The song we have chosen is Queens Speech Ep 3 by Lady Leshurr. 

We chose this song because we were comfortable with the genre (grime) and we instantly had good ideas on how to re create the video.  Our video will be different than the original video as we will have more shot types, locations and costumes throughout.

In this video, the whole video is shot in one take.  This also explains why she doesn't have a costume change and she is in the same outfit throughout.  There isn't any different angles and she is just walking towards the camera.  The video is edited with bold words that pop up onto the screen which visually illustrates what she is saying e.g when the chorus comes on she says "MadTing" and then the words come up.  The words go in time with the beat of the song too.  Her video is only in black and white while the words coming up on the screen are in  bold colours such as red.

In our video we are using some of her ideas such as the black and white colour theme, animations/words popping up on the screen to emphasise the lyrics even more along with the performer, the white hat, crop top, no costume change, and the performer walking towards the camera.  The things were are changing in the video is having a wide range of shot types throughout, different location and it being filmed in the daytime rather than night.

The outfit our performer will have is something that is typical for a grime video such as trainers and a north face jacket.

          

Reflection on progress

Reflection

What to improve on:
This year I want to use more websites and apps to make my blog more interesting and appealing to people because last year I didn't use a variety of websites and apps like I am this year.  So far I have only used:

• Emaze
• Prezi
• Giphy
• Padlet
• Mood Board
• Time Toast

What I am doing well in contrast to last year:

I am doing more blogs posts and keeping up to date with them so I am not behind on my work.  My blogs are also more detailed and visually better.

Mood Board (Sureyya)

Created with Padlet