Further Planning

Further Planning

Website Layout ideas:

(Weekly.com)

Mood Board - Digipak

Mood Board - Website

Ancillary Task - Analysing Artist Websites (Grime)

Ancillary Task - Analysing Artist Websites (Grime)

Skepta:

Chip:

Ancillary task- analysis of real ancillary work

Real ancillary work

Stormzy:

Ghetts:

Ancillary task- Analysing Digipaks

Analysing Digipaks

Ancillary work - review of previous students digi paks

Ancillary Task - Research on previous student work

Ancillary Task - Research on previous student work

Ancillary task- Previous student analysis

                                        

Check list (Gunes, Sureyya)

Market research: audience profiling

YouTube market research

Formal feedback of rough cut

Majority of people liked are video, we had a few improvement points to make are piece even better and this included...

- Removing certain shots. The focus on some shots were to much on background objects as appose to the actual artists. This diverts the audience view to irrelevant objects as appose to the main attraction (the artist). Having objects in the back of a shot is fine, as long as the artist is in the center or doesn't distract the audiences point of view.

 Example of a shot we should remove. 

Other clips we are going to remove are the shots in which members of public pass through. We originally thought we should keep them in to give the music video a 'realistic' feel however it looked unprofessional when watching it and this was a point mentioned repeatedly in the feedback process.

Example of shot we should remove.

- The last point that was made on what we should improve on is the artist singing being in time with the music. In some shots the music appeared faster than the artist, this made the video look fake and unprofessional. This can easily be rectified in the editing process. 

Rough cut audience feedback

Rough cut comparison

Blogging Health Check 1 and 2

Blogging Health Check 1 and 2

Blogging Health Check 1:

• Try to use more ICT instead of just Emaze such as Padlet or Thinglink
• Remove repeated blogs of 4 and 8
• More analysis of the theories

I have improved by using more ICT like suggested and other ones that were on the handout given.  I have also removed the repeated blog tasks.  

Blogging Health Check 2:

• More detail on blog post 8
• On pitch task 1 there is a missing analysis of original music video
• On pitch task 15 there isn't evidence of a production schedule 
• More energy and effort

I have improved by adding more detail to blog post 8 and analysing the original music video for the pitch task.  I have also started to put more energy and effort into my work by making it more detailed and doing extra blog tasks at home.

Blogging health checks

Colour Grading and Special Effects Editing

Colour Grading and Special 

Effects Editing

Editing lesson (Gunes& Sureyya)

Editing for text on music video. This will appear on the first shot and the forth shots. The text colouring will be white due to relation with synergy. We decided to add text because we've seen this in many other grime videos. including AJ Tracey - Pasta and Giggs - Whippin Excursion. Which we think conjoins to our music video due to its tempo, rhythm and genre. We hope to make the music video as conventional as possible.

We have included the texts 'Queen speech 3' and 'Melody Rose'. To introduce the performer and the song in a more illustrative way to suit the genre.

While editing we also blogged. We blogged additional information of our music video. An example is applying the theory of Andrew Goodwin and Vernallis's theory to our music video. This is done to show that we have knowledge of music video theories and how to apply them.

Using Editing Ideas

Using Editing Ideas

During the editing process, we used a similar font to the music videos I researched before.

We still kept the idea of black and white and colour shots throughout the video.  

Theory activity

Shot Types

Editing Ideas

Editing Ideas

Now that we have all the footage together, we are going to add in black and white effects into the all the base tracks throughout the video to keep up our black and white theme.  

A female artist who uses the black and white effects in one of her videos is Paigey Cakey in her new song 'Boyfriend'.  The effect comes up for a second and then goes back to colour which is what we want to do.

We also want the video to fade out into black screen like this video has done.

            

Text ideas to put over footage at the beginning:

I looked at grime videos (male and female) font/text type they use in their videos and it is all similar - blocked text that is usually black or white or both and appears over a moving image or black screen.  I want to follow these ideas as they are typical for the grime genre and we are exploring grime.

This text isn't from a music video but I want to try something like this on our video.