YouGov Profiler
In the YouGov profilers they talk about the target audiences lifestyle, personality, brands they like, entertainment, online and media. The main target audience is for teenagers above the age of 18, but younger audiences listen to their music too so the mainstream grime artists try to make their lyrics not too explicit. The profiles below are other grime artists (male or female) and who their target audience is, it is the same as ours. Majority of these audiences live in London and have a decent income of 900 pounds+ a month.
Skepta:
Krept and Konan:
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