What's the function of a music video? Add in an analysis of a music video that you consider the best example of a music video and clearly explain why you feel it is a great example.
A music video has many functions, for example: Promoting the artist as the artist is the highlight of the music video by visual aid for the artist and record label to earn money, it is also important to entertain the audience. This is done through the showing off of talent for example dancing and acting for the video is seem more appealing. Providing the viewer with a better understanding of this song is another function. This is because songs are not always straightforward therefore with a music video the artist can get across the idea and vision behind the video to make it much easier for the viewer. Another function is to evoke emotion. This is done by sending messages through the music videos to raise awareness of topics the artists wants to put across.
The best example for a music video is probably into you by Ariana Grande. This is because it has a brief narrative. This is important for the audience to help understand the ideology behind the music video so that they can connect to the song much easier. Another example is that the artist herself in involved in the music video as she is the performer and the narrator. This is a good example because the more the artist is seen the better it is for the artist for promotional purposes. The video is narratively and performance led therefore we see the artist singing and acting and therefore better for the artist as she shows off her talents. The main focus of the music video is the artist. Ariana is seen throughout the music video in which she engages with the audience by breaking the 4th wall and looking into the camera. Which is the best way to engage the viewer. The ratio to performance to narrative is equal which is a good thing about the video as it is balanced.
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